hyper palatable pizza GFB

What Is Hyper Palatability?

A hyper-palatable food is one where the synergy between components of the food — such as fat, sodium (salt), sugar, and carbohydrates — makes it tastier than it would otherwise be. Hyper-palatable foods can activate our brain reward neurocircuitry, which can create a highly rewarding experience that can make these foods difficult to stop eating,…